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Passionate about pets and their health. Making nutritious dog food affordable since 1995.

Each breed has unique dietary needs. Age, weight, and activity level also play a part. Consult your vet to understand what, and how much, to feed your dog.

Nutrition is essential for your dog's overall health. Choose a brand with high-quality ingredients. Look for food that lists a protein source, like chicken or beef, as the first ingredient.

Consistency is key to keep your dog's digestion healthy. Feed your pet on a regular schedule, usually two meals a day for adults. Remember, snacks and treats count too!

Confidence in each bite. Our recipes are designed and overseen by vets to ensure your dog’s health is always the top priority. Trust in us for their nutritional needs.

Indulge in convenience! With the personalized nutrition plans, auto delivery option, meal tracking for your dog, our app brings dog food shopping at your fingertips. Download now on the App Store or Get it on Google Play. Special offers await every new app download!

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