Before starting, define your campaign objectives. These could be increasing brand visibility, driving sales, or generating leads. Your goals will guide your media buying strategy.
Identify Audience
Understanding your target audience is crucial. Identify their interests, demographics, and media consumption habits. This helps in selecting the right media outlets that align with your audience's preferences.
Choose Media Outlets
Based on your audience research, choose appropriate media outlets. These could be websites, TV channels, or radio stations. Consider cost, reach, and alignment with your brand when choosing.
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